Your Email Owes You

The Problem

Most people don't know how to effectively use their email list - or worse, don't even recognize its importance. Your list of subscribers represents direct access to potential clients and recurring clients, but it's likely being mismanaged or underutilized.

But why's that a problem Oli?

Your email list is the most reliable, foolproof way to reach an audience of both potential clients and known, recurring clients.Unlike social platforms where algorithms control who sees your content, email gives you direct access to people who have already expressed interest in what you offer. When you don't know how to leverage this powerful tool, you're leaving relationships and revenue on the table. Without a strategic approach, your list becomes a stagnant database rather than your most valuable business asset.And unlike temporary traffic spikes from ads or social media, an email list compounds in value over time.But only if you know how to use it properly.

So... what's the solution?

How Most People Get It WrongMost businesses treat email like an afterthought.They send sporadic newsletters without strategy or forgettable follow-ups that don't inspire action.Others barrage their list with repetitive sales messages, treating every subscriber like they're ready to become a client right now.The result? Their emails go unopened, their list grows cold, and potential clients slip away.They focus on vanity metrics like open rates instead of building relationships that convert subscribers into clients and first-time clients into recurring ones.

The Approach That Actually WorksSmart businesses understand that email isn't just a way to "stay in touch." It's a sophisticated system that nurtures potential clients and strengthens relationships with existing ones. A well-designed email strategy works like a 24/7 representative for your business, keeping you top-of-mind whether you're working or off the grid.Successful email marketing uses:- High-value lead magnets that collect new subscribers while you sleep
- Automated sequences that build trust and warm up potential clients
- Strategic content blocks that guide people toward working with you
- Clear next steps that eliminate friction in the client journey
- Consistent follow-up that turns first-time clients into recurring onesNot every subscriber is ready to become a client today, but with proper nurturing, they'll turn to you when they are.Your email list becomes more valuable with each passing month.This is how you turn interested prospects into potential clients, potential clients into paying clients, and first-time clients into loyal, recurring clients.

• LinkedIn

Congratulations

You just shifted your mindset about what email should be doing for you.

Within the next minute or two, you're going to get an email from me (Olivier Meier), giving you a brief rundown of what's next.I'm doing all the heavy lifting, but I do need you to reply my email.

P.S. If you don't find the email in your inbox in the next couple of minutes, please check your spam folder...Chances are it ended up there.(Since I'm new to sending you emails , sometimes the "email algorithms" think I'm a robot! 🤷)